Opel - Insignia blind test
Would you buy a car with your eyes closed?
Well, that’s exactly what we asked people to do. This Opel Insignia campaign is a 360º audio experience — but here’s the catch: the only way to experience it is with your eyes shut.
It’s the first car launch designed to be experienced without ever seeing the car, because what’s under the hood — tech and safety — matters way more than just how it looks.
Here’s the campaign website
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