Worten - Excellent Deal
Black Friday has turned into a battle between companies trying to advertise the biggest discounts — offers that, according to the OCU, are unrealistic in 99% of cases.
At Worten, we decided to break away from this trend, explain why it happens, and come up with a creative alternative aligned with our values and strategy.
That’s why we launched Excellent Deal, a Battle Royale on a public Excel sheet, where users who managed to stay on the sheet until the end would share the total budget of our campaign: €20,000.
Digital film:
Case study:
Board: