KFC - No Auto
Even though people love KFC in Spain, they weren’t really using KFC Drive-Thru.
One day, we received after refusing service to a group of customers who showed up — not in a car — but on horseback.
That same week, we reacted in real time by launching KFC No Auto: the first exclusive, free menu for anyone who didn’t come in a car, available for 72 hours only.
With just one tweet, over 5,000 people show up at KFC Drive-Thrus across the country in the most creative vehicles — many of them homemade, built in record time.
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